OverviewIn Use
Personal Project - November 2023

Business communications app brand

Brand Identity
Close-up of a smartphone screen's bottom corner showing phone, Safari, messages, and an unidentified app icons on a blue background.
Overview

Align you team

Align’s mission is to streamline company-wide announcements, ensuring clear, efficient communication to reduce workplace rumors. Through its mobile and web app, Align enables organizations to share updates, track views, and field anonymous questions—promoting transparency as a guiding "north star".

‍Align’s branding combines professionalism with approachability, emphasizing accessible, company-wide information. The logo and brand elements symbolize alignment, guiding teams toward a unified source.

‍*This project is a conceptual branding exercise created to demonstrate my design process and skills. The company depicted is fictional.
Timeline

November 2023

Role

Designer

Logo displaying the word 'Align' in bright yellow-green with a stylized starburst symbol on a dark blue background.Six black icon designs arranged in two rows of three on a light gray background, each resembling stylized star or flower shapes with varying petal and center designs.Geometric design with eight black lines intersecting at various angles forming a star shape with gray shaded areas between some lines.Abstract black starburst shape with eight irregular rectangular arms radiating from the center on a light gray background.Website homepage of Align showing a woman using a laptop with chat bubbles, and text about streamlining team communication.Hand holding a smartphone displaying Align's Instagram profile with posts about team communication and productivity tools.Brand guidelines document featuring a navy blue cover with a starburst logo, color swatches in navy blue and electric yellow, logo mark variations, typography samples, and pattern design elements.Billboard in a city reads: ‘Tired of playing telephone at work? Align your team.’ with blue arrows and a yellow starburst symbol.Person wearing a navy blue hoodie with the word 'Align' and a yellow asterisk-like logo on the chest.