I’m Kaitlyn. I design scalable brand systems that bring clarity to growing companies.

Creative Manager at Apkudo, leading visual brand evolution for a global B2B tech company.
Close-up of a smartphone screen displaying a Device Passport app showing Mobile Phone details with diagnostics at 90% and a received date of 2025/05/23.
Apkudo - November 2025

Designing a universal trust mark for Device Passports

Logo Design
Building wall mural showing a hand holding a smartphone with the text 'Intelligent Device Diagnostics, Anywhere.' and the Apkudo logo.
Apkudo - Ongoing

Building a cohesive brand system for a complex ecosystem

Brand Refresh / Brand System / Web Design
Hand holding a smartphone displaying a podcast episode titled 'Inside a Major Airline's Device Recovery Mission' from Second Sense.
Apkudo - July 2025

Podcast branding for Second Sense

Brand Identity
Laptop screen displaying Mobile Recell website with text 'IT Asset Recovery Simplified', a request demo button, and charts alongside a woman holding a tablet.
Mobile Recell - Ongoing from 2018 to 2024

Building a device recovery brand from the ground up

Brand Refresh / Brand System
Close-up of a smartphone screen showing Safari, Messages, and a yellow app icon with a black starburst symbol on the dock.
Personal Project - completed 2023

Business communications app brand

Brand Design / Brand System