As Apkudo’s lead brand designer, I was responsible for creating a brand identity that had its own distinct look but still lived within the Apkudo brand. Given the complexity and rapid evolution of the mobile device lifecycle and supply chain industry, the identity needed to position the podcast as a trusted, expert-led resource. The visual system uses geometric block patterns to symbolize the breaking down of metaphorical walls within the industry ultimately revealing the secrets and tips Apkudo holds for listeners to level up.
