Podcast branding for Second Sense

Second Sense is Apkudo’s podcast for leaders and decision-makers in the mobile device lifecycle and supply chain industry, offering perspectives on emerging technologies, best practices, and the role Apkudo plays in advancing the space.

As Apkudo’s lead marketing designer, I developed a identity that could stand on its own while remaining connected to the broader brand. The goal was to position the podcast as a credible, expert-led resource within a complex and rapidly evolving industry.

The final design uses a geometric block pattern as a core motif, representing the breaking down of barriers within the industry and the uncovering of insights for listeners. Designed for flexibility, the identity supports consistent application across episode artwork, social content, and digital touchpoints while maintaining a clear and recognizable presence.